Meet The Founder

meet our

Jamie Lea

Our founder & CEO, Jamie Lea, is an avid CBD enthusiast and connoisseur.

A cannabis advocate since seventeen years old, Jamie continues to work hard to make her dreams a reality. Combining her passion for feeling your best self and CBD. Amidst a global pandemic she launched Toastyy, using her entrepreneurial drive to develop a brand that she truly stands by. 

An Efland native, Jamie Lea (pronounced ‘Lee’) was born and raised in North Carolina. While playing Division I volleyball, Lea graduated from Loyola Marymount University in L.A. in a short three years with a B.A. of Arts. She finished top of her class with a Masters of Education (M.Ed.) to follow.

Small town woman with big city dreams, Jamie Lea went from the sticks to the streets of Harlem, New York City. Where she began to pursue her long term dream of part time modeling, while maintaining her pursuit of her dreams in the tech industry. She took the corporate world by storm working with Uber, Virtual Reality. Eventually, working on the establishment of VR dining experiences.

The streets of Harlem taught her, but the City of Angels made her. 

While building her empire, Jamie Lea stands as the CEO and Founder of Toastyy, a CBD and hemp health and wellness brand based out of Los Angeles, California. What began as a high school hobby is now on its way to being one of the top emerging black-owned and female-owned CBD brands on the market, with many coming to Toastyy CBD for everyday anxiety, pain relief, insomnia and those who use CBD skin care products for psoriasis and eczema. Outside of getting Toastyy, spending time on a beach, with friends and family, traveling and giving back are pillars of who Jamie Lea is.

Jamie’s Favorite Products

a note from


I decided to launch Toastyy because I felt that there was something missing in the health and CBD wellness space. Hemp and Cannabis get a bad rap; it’s as though if you use it, then you’re doing something ‘bad’ and you’re not sexy or cool. But this just isn’t true, and Toastyy is here to prove just that.

I’ve had a close relationship with CBD and cannabis since I was 17 years old. I can’t imagine my life without the cannabis plant and am excited to bring more awareness to high-quality CBD products.

People are constantly asking me how I do it all, from being a retired athlete to working full-time to modeling to still maintaining a social life. I get endless questions about sleep, pain relief, anxiety, stress and how I manage so I decided to create Toastyy, a curated hemp experience.

I’m in hemp because it has truly made a difference in my life. I hope Toastyy brings people relief, but more importantly, the ability to live a happy and confident life feeling like their best selves.


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